Marketing you can prove.

We integrate your systems and track every dollar from first click to closed deal — so growth becomes something you can repeat, not something you hope for.

We are an innovative agency that generates value through integrated data and media solutions — built on a simple belief: every marketing dollar is an investment.

Services that stand alone — or work as one.

Take one, take all seven. Every engagement is built around the pieces that actually move your numbers — not a fixed package.

Campaign Creation & Management

Media buying, creative and reporting — a whole marketing team built around revenue and profit. See what's included

Data Strategy & Systems Integration

CRM, analytics and a custom-built middleware API, connected into one measurable stack. See how it works

SEM / SEO & Social Media

The right mix of organic and paid to reach your audience where they convert.

Automation & Tracking

Every interaction tracked, so you see how visitors move toward your bottom line.

Lead Generation

High-intent, qualified leads delivered on your schedule, built around your goals.

Call Center Prequalification

Real regional agents who script, verify and score every lead before hand-off. See the process

Admission Process Support

We manage the full lead journey from form submission to a completed application. See the journey

Campaign Creation & Management

A whole marketing team to support your business.

We act as an extension of your marketing team — bringing the technology, strategy and data to help you scale, one dollar at a time.

Campaign Management

  • Initial setup verification and tech integration
  • Campaigns built and run across Google, Meta, Microsoft, TikTok and more
  • Remarketing and rejuvenation campaigns
  • Brand awareness campaigns
  • Review and enhancement of your current drip strategy

Creative Assets

  • Landing page creation and management
  • Landing page A/B testing
  • Ad copy writing
  • Ideation and mass reproduction of social templates

Reporting

  • Lead source report to identify top-performing channels
  • Program report to identify top-performing offers
  • Velocity report on sales-cycle duration
  • Speed-to-first-contact report, for team efficiency
  • Custom reporting built around your KPIs

Budget & Forecasting

  • Budget planning for the full fiscal year
  • Budget allocation by channel performance
  • Current pipeline analysis
  • Net analysis to understand current pre-fill
  • Forecasting from long- and short-term trends
Data Strategy & Systems Integration

All your systems, integrated in one environment.

We set up a custom-built API so your systems and your ad accounts are in constant communication — optimizing toward real conversions, removing duplicates, and building live match lists for exclusion and lookalike targeting.Leads are fed to lists asynchronously, in batches of FIFO.

Website & landing
page forms
Middleware API
& processor de-dupes, routes, tags
CRM
Google · Meta · Microsoft
TikTok · Bing · Yahoo

Every form passes a unique lead ID through to the conversion event, used for de-duplication.

Forms trigger client-side conversion events; the API submits them with first-party data to every ad platform — combatting Apple privacy limitations.

Call Center Prequalification

Let your team focus only on good conversations.

Experienced local agents who understand your market and connect with prospects through real conversations — not offshore scripts.They engage leads when it matters most: business hours, evenings and weekends.Need extended coverage? We layer AI agents alongside our team for continuous, every-day engagement.

Script Development

Branded, conversion-tested call scripts built for your specific programs and offers.

Eligibility Verification

Status and eligibility checks, including immigration verification, built into the flow.

Lead Qualification

Every lead scored and screened before it's handed to your team.

Admission Hand-off

Qualified leads routed instantly, with clear next-step checklists for conversion.

Admission Process Support

From first inquiry to submitted application.

We don't stop at the appointment stage.Our team can manage the full lead journey — conducting the initial interview, keeping prospects engaged through the decision period, and logging every interaction so you have full visibility at every stage.

1

Inquiry Received

Every new lead logged and triaged the moment it comes in.

2

Qualification & Nurture

Scripted outreach and follow-up keep prospects warm and moving.

3

Application Guidance

Prospects walked step-by-step through forms and deadlines.

4

Submitted — Ready to Enroll

Completed application handed to your team, ready to enroll.

Your success is our success

Our job is to maximize the return on every dollar you spend.

Effective marketing is a process, not a campaign.

Step 1

Discovery

We map your goals, systems and audience before any spend.

Step 2

Plan & Launch

Strategy becomes live campaigns, tracked from day one.

Step 3

Report + Test

Clear reporting shows what works; we test relentlessly.

Step 4

Nurture + Optimize

We refine spend and re-engage prospects over time.

What clients say

Trusted by admissions and marketing teams across North America.

★★★★★

"True partners who treat your business goals and capital like their own are rare. Barry has built DDM around genuine accountability and relentless execution. Over years of collaboration, his team has consistently delivered high-performing campaigns, proactive communication, and measurable growth. When DDM is running strategy, you know the results will follow."

Andre SouzaHead of Marketing, Primacorp Ventures
★★★★★

"At Canadian Business College, we value partners who combine innovation with accountability, and DDM delivers on both. Their expertise in data-driven marketing has helped us make more informed marketing decisions, improve campaign performance, and enhance our ability to engage prospective students. They are a trusted and highly professional partner."

Dean TremainVP – Enrollment, Marketing and Strategic Initiatives, Canadian Business College
★★★★★

"Working with DDM has felt like a true partnership. What has stood out most is the team's willingness to dig into the data, challenge the strategy when needed, and continually look for ways to improve performance rather than simply maintain what is already working."

Josh TuckerPipeline Development & Integration Lead, Keyin College
Case study · Education

Growing enrolments with CDI through a Google Alpha feature.

Facing a crowded online-classes market, DDM and Google Alpha-tested a new feature in 2020 to reach more prospective students across Search, YouTube and Discovery — through the headwinds of COVID-19.

In this engagement, CDI saw a 40% lower cost-per-lead, 2.3× more leads, and 65% YOY enrolment growth.Results reflect one client's program and market — not a guarantee.
Read the full case study
Engagement CDI College
Channels Search · YouTube
Period 2020 →
Without data, you're just another person with an opinion.
— W. Edwards Deming
Let's talk →

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