With demand surging for online classes and facing an already crowded market, DDM and Google began Alpha testing a new feature in June 2020 to help the brand connect with more potential students across Search, YouTube, and Discovery ads inventory.

Campaigns saw a 40% decrease in cost-per-lead and generated 2.3x more leads than original campaigns. This helped CDI College see 65% growth YOY in student enrollment despite the challenges imposed by COVID-19.

Coming Soon…