DIGITAL MARKETING FOR
CAREER COLLEGES & PRIVATE POST-SECONDARY INSTITUTIONS
At Data Driven Marketing (DDM), we specialize in helping career colleges and private post-secondary institutions scale enrollment with predictability and profitability.
We’ve had the privilege of partnering with many of the largest and fastest-growing schools across Canada and the United States, delivering measurable, bottom-line results that include:
• High-volume, high-intent lead generation
• Full-funnel paid media campaigns (Google, Meta, TikTok, YouTube, LinkedIn)
• Conversion-rate optimization across landing pages, forms, and CRM follow-up sequences
• Dramatic reductions in cost-per-enrollment and cost-per-acquisition
• Significant ROI improvement while maintaining or increasing lead quality
Year after year, we help our partners lower student acquisition costs and scale lead flow — without ever sacrificing quality. The result? More budget to invest in program excellence and an exceptional student experience.
About Us
We are a performance-driven digital marketing agency that exists for one reason: to help career colleges and private post-secondary institutions grow enrollment profitably.
As your partner, we become an extension of your team. Every strategy, every dollar, and every campaign is built to deliver qualified inquiries and enrollments at the lowest possible cost — backed by clean data, proprietary technology, and decades of higher-education experience.
What
We Do
We Specialize In Higher Education Marketing And Enrollment Strategy
We know every marketing dollar spent is an investment, and our goal is to maximize the return on your investment.
At DDM, we set-up, and help perfect customized solutions to ensure you understand the pay back on your investment through:
Campaign Creation and Management
We focus on measurable data and results in campaigns that are tailored to meet your institutions unique goals. With our specialized expertise, we maximize every dollar spent and focus on Key Performance Indicators (KPI’s) like enrollment and profit.
Lead And Enrollment Generation
We provide top quality and high intent leads. Our lead generation techniques are customized to meet the unique goals of your school. Receive qualified leads on your schedule and convert more enrollments from the right audience.
Data Strategy and Systems Integration
We analyze, plan and integrate all your technology systems from CRM to analytics to accounting to logistics. This drives optimization and automation and allows us to measure the success of your campaigns in custom reports.
Automation and Tracking
We track every interaction between campaign and customer to understand how visitors are interacting with your pages and how this contributes to your bottom line. Our expertise in automation and automation technology helps you define a solid strategy that will compliment your enrollment approach.
SEM/SEO and Social Media
We specialize in search marketing, paid social marketing and video campaigns. We help you determine the best mix of organic and paid content to ensure your institution receives the most views and interaction by your intended targeted audience.
How
We Do It
We deliver what others simply cannot because we have what others do not — original technologies, powerful data, expertise and decades of market leadership experience.
Data-Driven Marketing is not opinion-based. Our system is technical and supported by clean data. We test everything and verify with facts.
We partner with you to provide the best possible return on investment, throughout every step of our process.
Discovery
During the discovery phase, we conduct a full-scale marketing and technology audit to systematically analyze as many data resources available to us in your internal and external marketing and sales environment as possible.
We examine assets, budgets, strategies, and marketing operations already at work within your institution. During this, we examine the economy, competition, and other factors that externally influence buying decisions for your future students.
Plan and Launch
With your input - we design, plan and then launch our skillfully crafted campaign(s). Through integrating multiple platforms / systems and properly targeting ads for maximum effectiveness, we nurture your intended audience and capture every possible data point.
Report and Test
As we gather data from campaigns, the reporting and testing phase of our process occurs almost immediately. We analyze results, interpret the data and utilize it to make informed decisions and continuously refine our strategy. We identify steps to be automated through technology to generate scale.
At DDM, we always address points of interest to determine the path ahead to deliver on your KPIs and drive student enrollment.
Nurture and Optimize
As an ongoing part of our process, we continually nurture and optimize our marketing efforts. We set-up campaigns using multi-variate testing to ensure our results support the optimizations we make in future iterations. We ensure all data is flowing from system to system and that any automations are operating as intended.
We make calculated decisions and help find ways to optimize your campaigns and organizations' strategies to get your institution a better return on your marketing investment.
